How many donors did you visit this week? Did you get out of your office, away from your phone and computer, and get in front of your donors? I recently had a conversation with a development officer who felt her major gift program had stalled. She shared with whom she wanted to meet, what the strategy was for each prospect, and quickly outlined a wonderful plan to help launch a new program.
The problem was simple…she had a great plan, but, she wasn’t getting out of the office to talk with her donors! Why? We all know too well how busy we get with daily tasks that need to get done…maybe a grant to write, an event that needs to be tended to, or various meetings to attend?
It’s an age-old problem and one that I believe needs to be revisited at the start of every fiscal year. How many calls will you make each day? What is your goal for visits? How can some of the other tasks be tabled or delegated to another staff member so that you can get out the door?
Many years ago, one of my mentors, Jim Stack, told me that development work is simple…it’s not rocket science. We have to build relationships with our supporters and keep them engaged with the mission. Every week, he was out the door asking for gifts, thanking donors for their investments and at every single meeting, he furthered the relationship the donor had with the organization.
It’s not rocket science…Jim was right! And, it’s a good reminder to all of us that we need to make a concerted effort to get out the door and spend our time in a way that is most cost effective for the agencies we represent.
So, today, I challenge you…set your weekly goal for calls and visits and stick to it! GET OUT THE DOOR and watch your major gift goals SOAR!
by: Susanna Decker, Senior Consultant HUB Philanthropic Solutions