Creative ways to stay connected

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Creative ways to stay connected

Like all of you, I am settling in to this “new normal” of working from home, eating at home, visiting with friends at home, and meeting with clients from home.   The good news for development officers in all of this is that we finally have time to do what we are meant to do – connect with our donors.  My conversations this week have centered around what that means for each of my clients.  For those whose work involves first responders or direct service providers, the current situation is compelling, urgent and relevant.  The COVID-19 pandemic certainly makes the “ask” for these organizations easier.  But what if your work doesn’t fall into one of these categories?  How can you stay connected with your donors, especially at a time when we are all being inundated with emails and requests from every possible source.

One of my clients, Canine Therapy Corps, has had to “paws” (pun intended) all of their programming for the time being.  Canine Therapy Corps provides animal-assisted therapy to individuals overcome physical and emotional trauma.  Much of their work is done in hospitals and other public settings; and while their work is a critical component for recovery, the COVID-19 situation has sidelined their work for now.  However, they have come up with some creative ways to stay connected to their constituents.  And I must admit, receiving their daily emails, which come from social media posts, is the highlight of my inbox.  Below you will find an example of how they are staying engaged (and making me smile):

Honoring Medical Professionals on Throwback Thursday

It’s throwback Thursday! Today we’re sharing a fond memory of Rocko at one of our Pet Pause Staff De-Stress Events at RUSH University Medical Center. Our hats go off to all of the medical professionals out there who are on the front lines of this crisis. We work with many doctors, nurses, therapists and clinicians in our programs and are so grateful for their lifesaving efforts during this time.

We wish we could be there to provide stress relief to these important staff members, but for now, we just want to express how grateful we are remotely to everyone fighting this illness, but particularly our program partners at Advocate Children’s Hospital – Park Ridge, Jesse Brown VA Medical Center, Northwestern Medicine, RUSH University Medical Center, Shirley Ryan AbilityLab, and Swedish Covenant Hospital. We look forward to reconnecting with you when this is all over!

We look forward to sharing more of our quarantined cuties over the coming weeks. Please reach out to us if we can help you in any way!

In a separate message to their community this week, they shared some fun – and potential revenue-generating – ideas with constituents.  I found it to be a clever way to stay engaged, provide constituents with some creative ideas for engaging with others and raising a some funds:

Canine Therapy Corps will continue to bring light-hearted content to your inbox and social media feeds, and we’d also like to do more and find a way to offer services during this difficult time.  Below are a few of our ideas, which may offer support, brighten a loved one’s day, or provide an enriching experience for your children, while also helping us raise some much-needed funds. We welcome your feedback and any other ideas you may have!​​​​​​​

  • Personalized photos or short video message from therapy dogs at home for you to send to someone you’re unable to be with or in celebration of a special occasion  (e.g., including a sign with a donor or loved one’s name on it)
  • Sending packets of therapy dog trading card sets for kids
  • A virtual therapy dog visit: one-on-one video chat sessions with a therapy dog and handler  
  • Lessons on working animals and therapy dogs for kids during home-schooling

So during this time of social distancing, look for your own ways to stay connected with donors.  And remember, it is always appropriate to send a handwritten note or place a phone call just to say “Hello” and “I have been thinking of you…”.  Stay safe and be well.

by: Susan Matejka, Managing Director, HPS Chicago

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