I was presenting to the Board of Directors for one of my clients last week and the takeaway for the Board members was “engagement”. Later in the week, I was with a different client, one which is preparing for a campaign. The highlight of that conversation? Engagement. So…how are you engaging with your constituents?
Whether they are Board members, donors, volunteers, staff members, even clients or program participants, identifying ways in which to truly and authentically engage with your constituents is critical to the success of your organization. While I am confident you know how to do this, here are some questions for you to consider asking next time you are engaged with someone close to your organization.
- How did you get introduced to (agency name)?
- Why do you choose to spend your time working with/volunteering for (agency name)?
- What does (agency name) mean to you?
- Tell me your (agency name) story.
- What is your favorite (agency name) story?
- How has (agency name) impacted you or someone you know?
These questions are great conversation starters. Even if you have heard a story before, you may learn something new about that person. And, by being a good listener, you will remind that person of the importance of your organization’s mission, thus increasing their level of engagement and commitment. Make it a point to ask at least one person a question about their relationship with your organization this week. Have fun!
by: Susan Bottum Matejka, Vice President, HUB Philanthropic Solutions