In my colleague, Steve Murphy’s October 23, 2017 blog Lifelong Learning and the Art of Fundraising, he skillfully shares some advice which I’m constantly reminded of when communicating the important work of nonprofits. It is such a countless reminder to make sure the story we are telling carefully exudes the important work the organization is doing and allows for the donor to connect and relate to the organization through that lens.
“Let the beauty of the work your organization does shine through in your communications.”
As we countdown the final days of 2017 and say hello to a New Year in 2018, I wanted to share a countdown of my favorite blogs from the HPS team that were shared over the past several months….
Ten: Clarity Matters – If everyone isn’t operating from the same playbook, and those responsible don’t have a clear understanding of their specific roles, you are ultimately leaving your success to chance.
Nine: …’tis the season – Simple reminders to ensure your event is a relationship success: Be guest- focused, provide the mission moment and follow through after the event.
Eight: Don’t Forget the Spouse! – Major gifts are major decisions…decisions are seldom made by individuals. Cultivate your prospects and their spouse.
Seven: Head out the Door! – We need to make a concerted effort to get out the door and spend our time in a way that is most cost effective for the agencies we represent.
Six: What’s Your Why? – IMPACT ⇒ INSPIRES ⇒ INVESTMENT…make it abundantly clear to them how their philanthropic support is going to help alleviate a problem they care about solving.
Five: Are you “tough as nails” or “soft as cotton?” – Be the type of leader you would follow.
Four: Seasoned and Green – It is often just a matter of observing, asking good questions – and truly listening to the needs and interests of your constituents.
Three: Show, Don’t Tell: Why Your Nonprofit Needs Data Visualization – It’s time you add them to your fundraising toolbox.
Two: Our Champions – “Life’s most persistent and urgent question is…what are you doing for others?”
One: The Symphony of Working with our Donors – We are the leader, or the conductor of this process, to ensure that these relationships continue to grow and flourish
Thank you for staying connected to HPS this year. We appreciate having the chance to share these thoughts and ideas with you and always welcome your comments and feedback. Enjoy this special time with family and friends.
All the best to you and yours for a healthy and Happy New Year!
by: Tim Kennedy, Associate Vice President, HUB Philanthropic Solutions