Are you “tough as nails” or “soft as cotton?”

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As a CEO, or Executive Director, how would others describe you? Charismatic…pushy…a visionary?

What would your donors and staff say about you?

I’ve worked with many nonprofit leaders. A few have fallen into one of two distinct camps: Tough as nails or soft as cotton.

So which is best?

The soft as cotton leader was magnetic, warm, and a great listener.  He ruled with his heart and hired individuals he knew and trusted to run the organization he founded. Some of the staff members were friends who lacked a nonprofit background.  But he was confident they would find a way to reach the organization’s goals.   He was a consensus builder and attracted donors that inherently trusted him to make the right decisions for the organization.

On the other hand, the tough as nails leader didn’t always entertain the opinions of everyone around the table.  She would not be described as a consensus builder, but was intelligent and made swift decisions.  People might call her firm, but fair. She too, put the mission of the organization first.

These two people are opposites in my mind, but it takes all kinds of leaders to make the world go round right? So which ED would you trust to use your hard eared, donations wisely? Who would seek to guide your organization into the future?

You see, the warm, magnetic leader didn’t put the right people into the right positions to lead the organization. He ruled too much with his heart and not enough with his head.  This jeopardized the mission.

The tough as nails leader earned my dollar, my respect, my time.

I trusted this leader to sidestep emotions that might develop during tough decision and keep the mission of the organization first. As an individual, her magnetism was easily rivaled, but as a leader, she was solid, believable, and trustworthy.

Each of us has an impact on the level of trust that donors have in our organizations. Find the style that works best for you.  Most importantly be the type of leader you would follow.

by: Michelle Jimenez, Senior Consultant HUB Philanthropic Solutions

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One thought on “Are you “tough as nails” or “soft as cotton?”

  1. Hub Philanthropic Solutions July 10, 2017 / 4:05 pm

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    David R. Gee
    Associate Vice President

    HUB Philanthropic Solutions
    55 ​E. ​Jackson ​ Boulevard
    Chicago, ​IL ​60604

    Office: 312-​818-6992
    Mobile: 312-​399-6262
    davidgeez@hubinternational.com
    hubphilanthropicsolutions.com

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