We’ve all heard the term “procrastinator”. And I would venture a guess that a few people you know come to mind when you her that word. A “precrastinator” is the opposite. A precrastinator is someone who completes tasks in advance. Precrastinators love to:
- “clear the desk”
- Reply immediately to email or voice mail messages
- “check the box” next to items on the nice, neat to-do list
Guilty. New research suggests that precrastination can be as bad as procrastination. Why? Because we can get caught up in the minutia of staying on top of our never-ending list and forget about spending time on what is really important. In our role as development officers, it is easy to get lured into responding to email, reprinting lists, planning an event. And while these activities are necessary, the most critical part of our job is connecting with our donors. Face-to-face, whenever possible. So, if you are a self-proclaimed precrastinator like me, perhaps the first item on your to-do list is to connect with at least one donor every day. And make sure that you give them your undivided attention when you do connect. After all, they are the backbone of your organization.