By Kristin Short, Senior Consultant, Laurus Strategies
There is a theory that if you acknowledge people and the things you are grateful for daily, then your life will change for the better. I believe the same goes for our daily work in our Development Offices. If we acknowledge our donors that we are grateful for, then our programs will change for the better.
It hit me that the Facebook challenge – Seven Days of Gratitude Challenge – could be mimicked for our organizations. An example of a post: Seven Days of Gratitude Challenge.
(X non-profit organization) tagged me in the seven days of gratitude. I am most grateful for – and list three things you are most grateful for. Then tag 2 supporters each day who continue to spread the message of gratitude. You do this challenge for seven days on Facebook and each day you tag two more supporters.
This is a creative social media campaign to tell your supporters how thankful you are for them. At my client Regina Dominican High School, the fiscal year ended June 30th. An example of one of my posts will be:
- I am grateful for all of you who participated in the Annual Fund Drive in 2013-2014. Alumnae participation rose 40 percent!
- I am grateful for all our supporters who enabled us to purchase new computers for the students returning to school this fall.
- I am grateful for our Campaign donors for the lobby area and hallway has lovely new flooring that brightens the space.
If you truly have “an attitude of gratitude,” your Development Operations will flourish.
Kristin Short has served the non-profit community for more than 16 years. Kristin has held Director of Advancement, Major Gifts and Donor Relations positions at a number of schools including Dominican University, Chicago Kent College of Law and Saint Mary’s College. Kristin’s professional skill, strategic vision, strong writing ability and positive outlook have led many academic institutions to achieve stronger results.
Headquartered in Chicago, Laurus Strategies has a passion for helping nonprofits advance their mission. Laurus Strategies’ Non Profit and Public Affairs Consulting Group provides a wide range of fundraising, strategic planning, training and leadership services with a proven track record of success. Together, the team has over 80 years of experience and has helped clients raise over $650,000,000.