As Thanksgiving approaches, we hear much about giving thanks and being thankful. As Advancement professionals, do we use this time to reinforce just how much we appreciate the partnership donors enter into with our organizations? Too often, organizations acknowledge the time or use it in appeals, but miss the opportunity to share why our organization is thankful for our donors. This year, try to connect with your donors in a meaningful way to show them why you are thankful for them and why they should be thankful for you and your important work. Societal and media messaging already has people “programmed” to listen for thankful messaging. Use this time to create greater connections between your donors and you organization.