“Effective altruism”

effectiveness

 Peter Singer’s opinion column in the August 10th issue of the New York Times, raises a very interesting point, If you had money to donate, which charity would you support?  Singer provides an example to show that their is a way to make  choices between different “good” causes.     This example really illustrates a growing phenomenon among donors.   Not only are donors seeking the best causes, but they are seeking the charities who will make the biggest “bang for the buck.”  This term is dubbed “Effective Altruism” by Singer and really should be something all charities are thinking about.  As donors  seek  effectiveness, charities need to be able to do more than just tell donors they make a difference, but need to be able to prove they do and do it better than others.  Data and planning need to be a greater part of the nonprofit landscape.  Using data to illustrate how effectively you deliver your mission will have a long-term positive impact on all you do, by providing a tangible narrative showing both your effectiveness and worth.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s